Privacy Policy

Last updated: 29 September 2025

Backface Limited (“we”, “our”, “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, and safeguard information when you use the Yessort application (“App”) and our website at yessort.com.

1. Who We Are

The App is operated by:

Backface Limited
Crosby Court
28 George Street
Birmingham
B3 1QG
United Kingdom

Email: support@yessort.com

2. Information We Collect

When you install and use the App, we may collect:

Shopify store data: shop domain, access tokens, and configuration settings needed to provide the App’s functionality.
Inventory and product data: product identifiers, stock levels, and bin locations as required for syncing and managing inventory.
Account information: name, email address, and related contact details of the account owner or staff users.
Usage data: logs of how the App is used, including feature usage and technical performance metrics.
Website data: information collected automatically when you visit yessort.com (such as IP address, browser type, and cookies).

We do not collect payment card details or sensitive personal data.

3. How We Use Information

We use collected information to:

Provide, maintain, and improve the App’s functionality.
Sync inventory and bin location data between your Shopify store and our system.
Respond to support requests and enquiries.
Monitor performance, security, and troubleshoot issues.
Comply with our legal obligations.

We will never sell your information to third parties.

4. Sharing of Information

We may share information only in the following limited circumstances:

With service providers: such as hosting providers, cloud storage, and analytics tools, strictly to perform services on our behalf.
As required by law: if compelled by applicable law, regulation, legal process, or enforceable governmental request.
In case of business transfer: if Backface Limited is involved in a merger, acquisition, or sale of assets.

5. Data Retention

We retain Shopify store data only as long as your App subscription is active.
When you uninstall the App, associated data is deleted within 30 days, except where we must retain certain records for legal or accounting purposes.
Website analytics data may be retained for up to 24 months in aggregated, anonymised form.

6. Cookies & Analytics

Our website (yessort.com) may use cookies and similar technologies to improve user experience.
We may use analytics tools (such as Google Analytics) to understand website usage and improve services.
You can control cookies via your browser settings.

7. Data Security

We use industry-standard technical and organisational measures to safeguard your information, including encryption, access controls, and secure hosting. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. International Transfers

As a UK-based business, your data may be processed in the UK or transferred to service providers in other countries. Where data is transferred outside the UK/EEA, we ensure adequate safeguards are in place (such as standard contractual clauses).

9. Your Rights

Depending on your location, you may have the following rights:

Access the data we hold about you.
Request correction of inaccurate information.
Request deletion of your data.
Object to processing of your data.
Request a copy of your data in portable format.

To exercise these rights, contact us at support@yessort.com.

10. Children’s Privacy

The App is not directed at children under 16, and we do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Backface Limited
Crosby Court, 28 George Street, Birmingham, B3 1QG Email: support@yessort.com